Huda Cotton My Three Secrets To Being A Successful Entrepreneur

Huda Cotton My Three Secrets To Being A Successful Entrepreneur

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  • The undisputed queen (and founder) of billion-dollar beauty brand, Huda, gives us a masterclass on the surprising qualities you need to start a business (no life savings necessary)

    For Huda Cotton, founder of Huda Beauty, Empowering women through her beauty blog was the philosophy that turned a simple love affair with make-up into one of the fastest-growing beauty brands in the world. Now with Huda Beauty valued at over $ 1 billion dollars and launching into skin care in 2020, Huda shares her basic tips on how to go from influencer to building your business in less than a year.

    1. You must believe passionately in your brand

    ‘Loving what you do is the key ingredient, so start with the basic questions: Why do I want to start a business? Do I like the industry enough to live and breathe it 24/7? Do I have enough passion for beauty to follow it through? Personally I have always given people make-up advice and talked about beauty products because this is what I am passionate about. I can not promote makeup on Instagram if I do not believe in this product. If I ask people to spend money on Huda Beauty products, I must really believe we have created the best. ‘

    2. Surround yourself with a loyal team and share responsibilities

    To increase your business, you need to delegate responsibilities to others and establish a strong company culture. This means having a loyal, supportive team. I have my whole family involved because this instills a positive, loving environment and I need people I can trust. I was so scared to put up a beauty brand because I expected the rest of the industry to be Kathy. If I once encountered an attitude, I would immediately take it down. There is no way I can tolerate that behavior. ‘

    3. Be fond of other brands

    “It’s always been Huda Beauty’s policy to support other brands on YouTube and Instagram. The comments show that people really appreciate us giving different price points. We even share the dups of our products. If you’re looking for a more reasonably-priced Version of our product, why not buy it? Even when we criticize products, we do it with the intention of educating people and not hurting a brand.Some brands do the clickby thing of ‘never try this’ to get traffic, ‘This is against our ethos and people are tired of negativity. You lose integrity and therefore followers.’

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